PLM adds Tennessee fulfillment hub with FIDELITONE partnership

Private Label MFG is adding a Lebanon, Tennessee fulfillment operation through a new partnership with FIDELITONE to speed East Coast deliveries and expand its national distribution footprint. The move supports PLM’s broader push to scale its automotive aftermarket business without building a second company-owned distribution center.

Why it matters: - PLM is moving inventory closer to East Coast customers, which should cut shipping times and improve fulfillment for enthusiasts, performance shops and wholesale partners. - The expansion gives PLM a more balanced national distribution network as the company grows its automotive aftermarket and e-commerce business. - The Tennessee operation adds scale without the capital cost of building and operating a second company-owned distribution center.

What happened: - Private Label MFG announced a strategic fulfillment partnership with FIDELITONE on Nov. 9, 2026. - PLM will establish an additional fulfillment operation in Lebanon, Tennessee. - The Tennessee site will complement PLM’s existing headquarters and distribution operations in South San Francisco, California. - PLM said the partnership supports its long-term plan to build a scalable national distribution network.

The details: - FIDELITONE is a third-party logistics provider that specializes in order fulfillment and supply chain solutions. - The new operation is designed to strengthen PLM’s East Coast distribution capabilities. - PLM said the Tennessee hub will help reduce transit times and improve order fulfillment efficiency. - The company said the move will support a better overall purchasing experience for customers and business partners. - PLM said the partnership allows it to expand distribution capacity while using an established logistics infrastructure. - PLM described the approach as asset-light, giving the company more flexibility to scale inventory and fulfillment operations with demand. - PLM said the expansion supports broader operational goals as it introduces new performance products, expands into premium automotive segments and grows its brand portfolio.

Between the lines: - The partnership signals that PLM is prioritizing logistics infrastructure alongside product development. - The company is pairing growth in product lines with a distribution model built to handle more volume across more regions. - PLM’s comments suggest the company wants to avoid heavy fixed costs while still expanding nationwide reach. - The announcement follows several 2026 moves, including the launch of a Performance Program for the all-new Honda Prelude, the introduction of PLM Black Label for exotic and supercar performance, and the acquisition of CarTablet and MotorTablet. - The timing also follows the 2026 SEMA Show in Las Vegas, where aftermarket companies showcased new products and industry developments.

What’s next: - PLM plans to use the Tennessee operation to support continued national growth and faster delivery to Eastern U.S. customers. - The company said it will keep building products, e-commerce capabilities and scalable fulfillment operations for U.S. and international markets. - PLM said the broader goal is to build a diversified automotive enthusiast business supported by strong brands and efficient national operations.

The bottom line: - PLM is expanding its logistics footprint in a way that should improve delivery speed and support future growth without the expense of a new company-owned warehouse. - More information: Private Label MFG - More information: FIDELITONE