Buddy’s bar-b-q adds chicken tenders to East Tennessee menu

Buddy’s bar-b-q has launched new chicken tenders at all East Tennessee locations, adding a lower-cost chicken option to its 50-year-old menu. The rollout gives customers another family-friendly choice alongside the chain’s smoked meats, Southern sides and signature sauces.

Why it matters: - Buddy’s bar-b-q is widening its menu with a familiar, budget-friendly chicken option. - The new tenders add another choice for quick lunches, family dinners and kids’ meals. - The launch extends the brand’s long-running focus on value, Southern sides and classic bar-b-q flavors.

What happened: - Buddy’s bar-b-q added chicken tenders to the menu at all locations across East Tennessee. - The tenders are available now. - The company is pitching the item as a simple, affordable addition to its existing lineup.

The details: - The tenders are fried fresh and served hot. - Buddy’s hand-coats the chicken in a golden, crispy breading. - Customers can order the tenders plain, tossed in Buddy’s bar-b-q sauce or finished with Buddy’s signature seasoning. - The tenders are sold à la carte in four-piece and five-piece portions. - They are also available as a combo that includes a drink and a choice of side. - Four-piece orders start at $5.59 à la carte or $8.99 as a combo. - Five-piece orders start at $6.59 à la carte or $9.99 as a combo. - Combo meals include a choice of bar-b-q, ranch or honey mustard dipping sauce. - Buddy’s says guests can pair the tenders with sides including Hushpuppies, Baked Beans, Coleslaw and Potato Salad.

Between the lines: - The new item fits Buddy’s long-standing “A Smokin’ Good Deal™” positioning. - The launch suggests Buddy’s is using menu expansion to keep regular customers engaged while staying close to its core identity. - CEO Mark Lemoncelli said the tenders are meant to give guests more choices while preserving the brand’s focus on quality and value.

What’s next: - Buddy’s is framing the tenders as a permanent menu option rather than a limited-time test. - The chain is continuing to update its menu while keeping its traditional barbecue base intact. - Buddy’s also points customers and potential franchisees to its website for more information: Buddy’s bar-b-q.

The bottom line: - Buddy’s bar-b-q is betting that a familiar, low-cost chicken tender offering will broaden its appeal without moving away from what made the brand a regional staple.